Graphite is Madison’s Apple Store® alternative. Since 1996, Graphite has been an authorized Apple® provider for sales, service, and support. As an independent Apple® dealer Graphite is dedicated to providing the best Mac ownership experience possible. They focus on meeting the special needs of individuals and small-to-medium sized organizations by providing personal attention in a quiet environment. One way this locally-owned business has better flexibility to meet the needs of its customers is by offering onsite support for home users and businesses.